Han? Too much, isn’t it? McCarthy & Kotler’s 4-P model is a sure seller. Some unfortunately try a little too hard to piggy-back on its awareness and brand equity… From Ps to Cs 50 years laters, there are academia who believe that the original 4-P model needs an upgrade. Lauterborn, amongst others, suggest that the approach is all wrong and that marketing decision makers should view their work from the market point of view first (instead of taking on an operational point of view)...
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Han? Too much, isn’t it? McCarthy & Kotler’s 4-P model is a sure seller. Some unfortunately try a little too hard to piggy-back on its awareness and brand equity… From Ps to Cs 50 years laters, there are academia who believe that the original 4-P model needs an upgrade. Lauterborn, amongst others, suggest that the approach is all wrong and that marketing decision makers should view their work from the market point of view first (instead of taking on an operational point of view)...
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Title	Pages / Words	Save
4 Ps &Amp;Amp;Amp; 4 Cs Marketing Mix	3 / 768
brand extension We will make brand associations concerning the good, the bad and the ugly choices which can be made to add value to the company, do not add value for the brand or will damage its name...	2 / 286
CBBE MODEL Brand salience is essential to brand identity so customers can be aware of the brand. A company must find a way for their brand to be easily recognized among the public...	4 / 1043
mr. This ties in with the market-nicher strategies of positioning your product. Choosing the right consumers means choosing the right niche or click of consumers who have a common demand or want for products and services...	2 / 288
Understanding Of Brand	2 / 350
Zara Who Is Your Brand Instead, they manage their products, sales etc. So what really is a brand? A brand is the SOUL, the MEANING and the AURA surrounding your product. It is actually the emotions and feelings of the person about your product, service and company...	2 / 301
Service Marketing	1 / 123