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Essay heading: 7up India: Approach To Solve A Managerial Decision Problem - Improving Monthly Sales
Essay specific features
Issue: Business
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Date added: August 15, 1997
No of pages / words: 6 / 1508
Was viewed: 0 times
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The company portfolio of soft drinks consists of Pepsi, 7UP, Mirinda, Mountain Dew, Tropicana Juices and their variants. 7UP is one of the three (7UP, Mirinda, Mountain Dew) lemon based drinks of PepsiCo. However the market leader in this segment is Coca Cola's Sprite assuming almost 10% of the market share of Carbonated Soft Drinks...
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This ensures large advertisement expenses. Low Average Consumption: The consumption is a low average of 10 bottles/person/year, which is even lower than countries like Pakistan and Sri Lanka. One of the factors contributing to this is the perception that soft drinks are not good for health. Seasonal Demand: The demand is highly seasonal with close to 45% of the sales coming in three months of April- June...
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General issues of this essay:
7up India: Approach To Solve A Managerial Decision Problem - Improving Monthly Sales   Marketing Plan Soft Drink Company 1st half   Mountain Man Brewing Company   Mountain Man Brewing Company   Show how a financial intermediary can solve problems that ultimate savers and borrowers cannot easily solve when dealing directly with each other   Strategic Training Plan For Improving Sales Performance   soft drinks in rural market in India   The Managerial Roles Approach   Soft drinks and the ill effects of consuming them   how to solve any problem   Mountain Man Brewing Company   How To Solve The Problem Of Global Warming   How to Solve the Problem of Global Warming   L'Oreal's Soft Sheen/Carson Selects Bristol's Sales & Marketing Analytics to Maximize the Efficiencies of their Data   To what extent can technology help solve the problem of food shortages in the world?  
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